Truly Wed Created by venue pros, for venue pros

Fill your wedding venue's calendar without chasing a single lead

The booking system for wedding venues: done-for-you ads, automatic text follow-up that books tours for you, and coaching from a venue owner. One system, one monthly fee. The same system has helped Chelsea Sun Inn book millions of dollars in weddings.

Apply for Truly Wed See how it works

$999/month$0 upfront Launch KitCancel anytime

trulywed / pipelineSample data

Inquiries64~~this month~~

Avg reply2m~~automatic~~

Tours48~~booked~~

Weddings15~~signed~~

New 12

Sarah & MikeSep 2027 · 120

Priya & DevJun 2027 · 180

Texted 9

Alex & JordanOct 2027 · 90

Maria & LuisMay 2027 · 150

Tour 6

Emma & NoahThu · 5:00 PM

Kate & RyanSat · 11:00 AM

Booked 15

Lena & ChrisAug 14, 2027

Replies in minutes, 24/7 Your own lead platform, not a listing Exclusive leads from your own ads iMessage + text follow-up Tours booked on your calendar Live dashboard for every lead Access to our marketing team Bi-weekly 1:1 check-ups with James Wedding cost calculator for your site Weekday + off-season campaigns Month to month, cancel anytime

The problem

You bought a venue, not a second job in marketing

Late-night inquiries, couples who disappear and directories that send your leads to the venue down the road. Sound familiar?

Leads that go cold

A couple inquires at 10 PM. You reply the next morning. By then they've heard from three other venues and stopped answering.

Tours that don't close

They loved the property on the tour. Then they "need to talk it over," and your open Saturday stays open.

Working hard, earning little

Directory fees every month, hours of messaging every week, and the bookings still don't match the effort.

The system

One system that takes a couple from first scroll to signed contract

Ads that bring the right couples in, automation that answers and books them, and a coach who helps you close. Run by a team that works with you every month.

01 · The ads

Ads that make couples stop and picture their day

We build your ads around what makes your property different, so the couples who inquire already want your venue.

Custom branding and ad creative for your venue
Facebook and Instagram campaigns built and managed for you
New creative tested and improved every week
Your ad account, your leads, your data

9:41

Reels

chelseasuninnSponsored

200 private acres, a 20,000 sq ft mansion and your guests stay the night.

Book a tour

Example ad · Built for Chelsea Sun Inn · Photos: Cara Marie Photography

02 · The follow-up

Every inquiry answered in minutes, even at midnight

The moment a couple inquires, they get a friendly text from your venue. The system asks your qualifying questions, follows up when they go quiet and books them right onto your tour calendar.

Automated CRM with iMessage and text follow-up
Pre-qualifies date, guest count and budget
Tour scheduling with automatic reminders
Real-time dashboard showing every lead

messages · sarahExample

Sat 10:41 PM · New inquiry

Hey Sarah, this is James with Chelsea Sun Inn! A lot of couples find it helpful to tour. We'd love to get you and your fiancé out here.

We'd love that! We're hoping for September, around 120 guests.

September is gorgeous here. We have two Saturdays and a few Fridays open. Here are this week's tour times.

Thursday at 5 works!

✓ Tour booked · Thu 5:00 PM

03 · The support

A marketing team in your corner, led by a venue owner

You get direct access to our marketing team for ads, content and campaign questions, plus James to help you turn tours into signed contracts and price your dates to make real money.

Direct access to our marketing team
Bi-weekly 1:1 check-ups with James
Tour conversion and pricing consulting
A monthly review of your inquiries, tours and bookings

coaching / this monthExample

NOV04

Check-up with James: closing on the tour

45 min · your venue

1:1

NOV12

Ad creative refresh

New winter campaign goes live

Ads

NOV18

Check-up with James: 2027 pricing review

45 min · your venue

1:1

NOV26

Monthly numbers review

Inquiries, tours, bookings

Review

Before and after

From an empty calendar to a full one

What a venue's month looks like before Truly Wed, and after the system is running.

calendar / beforeExample

Before0 tours · 0 weddings booked

MonTueWedThuFriSatSun

calendar / afterExample

After48 tours · 15 weddings booked

MonTueWedThuFriSatSun

14 tours

2✓ booked

3✓ booked

45 tours

5✓ booked

6✓ booked

72 tours

84 tours

9✓ booked

10✓ booked

115 tours

12✓ booked

13✓ booked

142 tours

154 tours

16✓ booked

17✓ booked

185 tours

19✓ booked

212 tours

224 tours

23✓ booked

24✓ booked

255 tours

26✓ booked

282 tours

294 tours

30✓ booked

Tours scheduledWedding bookedExample month for illustration. Results vary by venue, market, pricing and ad budget.

Case study · Chelsea Sun Inn

From losing money to profitable

Truly Wed isn't a theory. It's the system James built to turn around his own venue.

When I took over Chelsea Sun Inn, the business was losing money. We changed how we market and how we book weddings, and that system turned it into a profitable venue. Truly Wed is the same system, built for your venue.

James HowardOwner, Chelsea Sun Inn · Founder, Truly Wed

Before the systemChelsea Sun Inn was losing money

After the systemChelsea Sun Inn is profitable

What changed

A new way of booking: fast follow-up and tours on the calendar
Transparent pricing, a public pricing guide and an online cost calculator
Packages that fill weekdays and the off-season
Millions of dollars in weddings booked

Read the full story

Full visibility

See exactly what's working, in real time

All systems have been tested. The metrics speak for themselves. No vague monthly reports: your dashboard shows every inquiry, tour and booking, and what each one cost you.

trulywed / analyticsSample data

Ad spend$500~~this month~~

Cost / inquiry$7.81~~Meta ads~~

Tour show rate90%~~with reminders~~

Cost / booking$33~~per wedding~~

Inquiries per week last 8 weeks

This month's funnel sample

Inquiries64

Replied64

Tours booked48

Tours shown43

Weddings booked15

Sample data for illustration. Results vary by venue, market, pricing and ad budget.

Replace your listings

Why venues are replacing The Knot, WeddingWire and Zola with Truly Wed

Truly Wed replaces WeddingWire and The Knot by building you a full lead-generating platform of your own: ads that bring couples in, a text back in minutes, and tours booked straight onto your calendar. No marketplace, no competitors on the same page.

The Knot, WeddingWire and Zola

Your venue is listed right next to every competitor in your area
Couples send the same inquiry to many venues at once
You pay for the listing whether it books weddings or not, often on a long contract
Every reply, follow-up and tour is up to you
The same profile template as every other venue

Truly Wed

Ads for your venue only, so every lead is yours alone
A text back in minutes, before other venues reply
Month to month, with a dashboard showing your cost per booking
Automatic follow-up that books tours on your calendar
Branding and ads built around your venue, plus our marketing team and James

James HowardFounder · Owner, Chelsea Sun Inn

Created by venue pros, for venue pros

A wedding venue pro who runs a venue every day

James Howard is a wedding venue owner with years of experience in the wedding industry. He owns and runs Chelsea Sun Inn, a private wedding estate in the Poconos of Pennsylvania.

He knows the slow months, the inquiries that never answer and the tours that don't close, and he knows what it takes to keep a calendar full. Since taking over Chelsea Sun Inn, he has renovated the estate and rebuilt how it sells weddings, with transparent pricing, a public pricing guide, an online cost calculator and packages that fill weekdays and the off-season. That system has helped Chelsea Sun Inn book millions of dollars in weddings.

He started Truly Wed so other venue owners don't have to figure it out alone. Every client works with him directly and has access to our marketing team.

Read James's story

200private acres

20ksq ft mansion

13guest rooms

300outdoor guests

James and the team

A venue owner, backed by high-level marketers

James leads every client relationship. Behind him is a team of experienced marketers who build, run and improve every part of your system, so nothing depends on one person.

Founder

James Howard

Owner of Chelsea Sun Inn and a wedding venue pro with years of experience in the industry. James runs your bi-weekly 1:1 check-ups and coaches you on tours, pricing and closing.

Bi-weekly 1:1 check-ups on your numbers
Tour and closing coaching from a venue owner
Pricing and package strategy
Direct access, not a support ticket queue

Read James's story

Paid ads

Plan, launch and optimize your Facebook and Instagram campaigns, with new creative tested every week.

Creative and content

Write and design the ads, your lookbook, pricing guide and launch content around your venue's story.

Follow-up and CRM

Build your text follow-up, tour booking and reminders, and keep every lead moving toward a tour.

Reporting and strategy

Track inquiries, tours and cost per booking on your dashboard, and turn the numbers into next steps.

How it works

Four steps from your first ad to a full calendar

Brand
We shape how your venue looks and sounds so the right couples recognize it as their place.
Advertise
Facebook and Instagram ads put your venue in front of engaged couples in your area.
Follow up
Every inquiry gets a text within minutes, and qualified couples book a tour.
Close
Coaching on tours and pricing helps you turn more visits into signed contracts.

Beyond Saturdays

Turn empty weekdays into revenue

Saturdays sell themselves. We also run campaigns built to book the dates most venues leave empty.

Weekday

Weekday weddings

Priced and marketed for couples who want your venue at a better rate.

Micro

Micro-weddings and elopements

Smaller packages that fit between your big weekends.

Off-season

Winter and early spring

Seasonal offers that keep revenue coming in all year.

calendar / weekExample

MON11

TUE12

WED13

THU14

FRI15

SAT16

SUN17

BookedOpen dates we market

Pricing

One plan. Everything included.

No long-term contract and no hidden extras. Your $999 Launch Kit is included at no upfront cost.

Truly Wed Complete booking system

$999/ month

Plus your ad budget, paid directly to Meta. We recommend starting around $500 a month.

Launch Kit included, $0 upfrontLookbook, pricing guide, wedding cost calculator and launch content. A $999 value, billed only if you cancel before 6 months.

Free when you stay 6 months

Apply for Truly Wed

Month to month. Cancel anytime. If you cancel in your first 6 months, the $999 Launch Kit is billed at cancellation.

The Launch Kit · $0 upfront, $999 value
Custom venue lookbook
Pricing guide for couples
Wedding cost calculator for your website
Launch content for your ads and social
The ads
Custom branding and ad creative
Facebook and Instagram campaign management
Weekly creative testing
Full ownership of your ad account
The follow-up
Automated CRM with iMessage and text
Lead pre-qualification
Tour booking and reminders
Real-time analytics dashboard
The support
Direct access to our marketing team
Bi-weekly 1:1 check-ups with James
Pricing and tour conversion consulting
Monthly results review

✓

If it doesn't work, cancel anytime.No long-term contract. The only cost of leaving early: cancel within your first 6 months and the $999 Launch Kit is billed then. You always keep your ad account, your leads and your data.

Add-on services

Need a new look, or more search traffic?

Optional services. Add any of them to Truly Wed, or book them on their own.

One-time

Website redesign

$3,995one-time

A new website built to turn visitors into tour bookings, designed around your venue's story and connected to your Truly Wed follow-up.

Custom design for your venue
Built for phones first, where couples browse
Inquiry and tour booking connected to your CRM
Pricing, gallery and FAQ pages that answer couples' questions

Ask about a redesign

One-time

Logo creation

$495one-time

A custom logo that gives your venue a polished, recognizable look across your website, ads and signage.

Custom logo designed for your venue
Matching colors and fonts
Files for web, social media and print

Ask about a logo

Monthly

Website SEO optimization

$499/month

Help couples find your venue on Google and in Maps when they search for venues near them. Month to month, cancel anytime.

Google Business Profile optimized and updated every month
Pages built around what couples search in your area
Real weddings published as search-friendly posts
Automatic review requests after every wedding
A monthly report on rankings, profile views and calls

Ask about SEO How venue SEO works →

Free guide

Fill Every Saturday

The 7 leaks that cost small venues their bookings, plus how to get found on Google, automate follow-up and run precise Facebook and Instagram ads. 16 pages, free.

Get the free guide

FAQ

Questions venue owners ask us

Who will I be working with?

James and our marketing team. The marketing team handles your ads, content and campaigns, and you can reach them directly with questions. James runs your bi-weekly 1:1 check-ups on tours, pricing and closing.

What is Truly Wed?

A done-for-you booking program for wedding venues. We handle your branding and ads, answer and follow up with every inquiry by text, book tours on your calendar, and coach you through closing.

I've worked with an agency before and it didn't work. Why is this different?

An ad agency stops at the lead. We keep going: every inquiry gets an automatic text, qualified couples get booked onto your tour calendar, and James coaches you on tours and pricing. You can leave any month if it isn't working.

What results can I expect?

Our goal for every venue is to double your monthly tours within 90 days of launching the system. Results depend on your property, your market, your pricing and your ad budget, and you'll see your inquiries, tours, bookings and cost per booking on your dashboard at any time.

How much does it cost?

$999 a month, plus your ad budget paid directly to Meta. We recommend starting around $500 a month in ad spend. Your $999 Launch Kit is included at no upfront cost and is only billed if you cancel within your first 6 months. No long-term contract.

What's in the Launch Kit, and how is it free?

The Launch Kit gets your venue ready to market: a custom lookbook, a pricing guide for couples, a wedding cost calculator for your website, and the first round of content for your ads and social media. You pay nothing for it upfront. Stay with Truly Wed for 6 months and it's free. If you cancel before then, the $999 is billed when you cancel.

What if it doesn't work for my venue?

Cancel anytime. There's no long-term contract. If you cancel within your first 6 months, the $999 Launch Kit is billed at cancellation; after 6 months there's no fee at all. You keep your ad account, your leads and your data.

Do I have to buy the add-on services?

No. All three are optional: a website redesign for $3,995 and logo creation for $495, both one-time, and website SEO optimization for $499 a month, cancel anytime. You can add any of them to Truly Wed or book them on their own.

Do I need to be good with technology?

No. We set up and run the ads, the text follow-up and the CRM for you. You focus on tours and weddings.

How does Truly Wed replace The Knot, WeddingWire or Zola?

By giving you a full lead-generating platform of your own. Listing sites put your venue in a marketplace beside your competitors, and couples inquire with several venues at once. Truly Wed runs ads for your venue only, so the couples who inquire are yours alone. Every inquiry gets a text in minutes, is followed up automatically, and qualified couples book a tour on your calendar.

Should I cancel my listings right away?

You don't have to. Many venue owners keep them while Truly Wed ramps up. Your dashboard shows inquiries, tours and cost per booking, so you can compare and drop whatever isn't earning its keep.

From the blog

Straight talk on filling a wedding calendar

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